tag:blogger.com,1999:blog-79130487905403772212012-02-16T08:42:47.314-06:00Freelance graphic designer, website designer and branding consultant serving St. Louis and the world.Steve Millerhttp://www.blogger.com/profile/05442673667758564069noreply@blogger.comBlogger31100tag:blogger.com,1999:blog-7913048790540377221.post-12150048264710893182011-12-11T09:31:00.001-06:002011-12-11T09:42:13.990-06:00This is an end-cap mock-up that became the final design of the 3X:Chemistry planogram for retail placement. With two very different lines, we wanted to create continuity, yet define each series to stand on their own.<br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-AsiX7aqZhNU/TuTO6WdsBuI/AAAAAAAAAAk/6SwOnZgpCOo/s1600/3X_PlanOGram.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-AsiX7aqZhNU/TuTO6WdsBuI/AAAAAAAAAAk/6SwOnZgpCOo/s400/3X_PlanOGram.png" width="400" /></a></div><br /><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7913048790540377221-1215004826471089318?l=smdezine.blogspot.com' alt='' /></div>Steve Millerhttp://www.blogger.com/profile/05442673667758564069noreply@blogger.com0tag:blogger.com,1999:blog-7913048790540377221.post-58474295072351422602011-12-11T08:44:00.001-06:002011-12-11T09:09:26.828-06:001. Understand the difference between consumers and shoppers.<br /><br />2. Avoid a one-size-fits-all approach to package design research.<br /><br />3. Incorporate the consumer voice into package design.<br /><br />4. Realize that brand purchase decisions are far more instinctive than rational.<br /><br />5. Leverage the in-home experience.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7913048790540377221-5847429507235142260?l=smdezine.blogspot.com' alt='' /></div>Steve Millerhttp://www.blogger.com/profile/05442673667758564069noreply@blogger.com0tag:blogger.com,1999:blog-7913048790540377221.post-56355206668509307052011-08-25T18:51:00.000-05:002011-12-11T09:09:41.508-06:00Really great article on "Ten Myths About Social Networking" in Forbes magazine...<a href="http://onforb.es/qXZel3">http://onforb.es/qXZel3</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7913048790540377221-5635520666850930705?l=smdezine.blogspot.com' alt='' /></div>Steve Millerhttp://www.blogger.com/profile/05442673667758564069noreply@blogger.com0