3X:Chemistry Planogram

This is an end-cap mock-up that became the final design of the 3X:Chemistry planogram for retail placement. With two very different lines, we wanted to create continuity, yet define each series to stand on their own.

5 Simple (but Effective) Rules of Retail Package Design

1. Understand the difference between consumers and shoppers.

2. Avoid a one-size-fits-all approach to package design research.

3. Incorporate the consumer voice into package design.

4. Realize that brand purchase decisions are far more instinctive than rational.

5. Leverage the in-home experience.